Privacy Policy

1. Introduction

Ruchi Crest ("we", "our", or "us") is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at www.ruchicrest.com and make purchases from us.

This policy is compliant with the Information Technology Act, 2000 and the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, as well as applicable provisions of the Digital Personal Data Protection Act, 2023. We also adhere to GDPR principles for users accessing our services from the European Economic Area.

2. Information We Collect

2.1 Information You Provide

We collect information that you voluntarily provide when you:

• Create an account: Name, email address, phone number.
• Place an order: Delivery address, billing address, payment details (processed securely by Razorpay).
• Contact us: Name, email, message content via our contact form.
• Subscribe to newsletters: Email address.
• Write reviews: Name, rating, review content.
• Use wishlist features: Product preferences and saved items.

2.2 Information Collected Automatically

When you visit our Website, we automatically collect certain information, including:

• Device information: Browser type, operating system, device type, screen resolution.
• Usage data: Pages visited, time spent on pages, click patterns, referring URLs.
• Location data: Approximate geographic location based on IP address (used for delivery estimates and currency display).
• Log data: IP address, access timestamps, error logs.

3. Cookies & Tracking Technologies

We use cookies and similar tracking technologies to enhance your browsing experience. Cookies are small text files stored on your device that help us:

• Essential cookies: Required for website functionality, such as maintaining your shopping cart and authentication session.
• Analytics cookies: Help us understand how visitors interact with our Website using Google Analytics (GA4). This data is anonymised and aggregated.
• Preference cookies: Remember your settings such as language, region, and recently viewed products.
• Marketing cookies: Used to deliver relevant advertisements and measure campaign effectiveness.

You can control cookies through your browser settings. Disabling essential cookies may affect the functionality of the Website, such as the ability to add items to your cart or complete a purchase.

4. How We Use Your Information

We use the information we collect for the following purposes:

• Order fulfilment: Processing, shipping, and delivering your orders.
• Account management: Creating and managing your user account, authentication, and security.
• Customer support: Responding to your inquiries, complaints, and requests.
• Communication: Sending order updates, shipping notifications, and transactional emails.
• Marketing: Sending promotional offers, new arrivals, and newsletters (only with your consent; you can unsubscribe at any time).
• Website improvement: Analysing usage patterns to improve our Website, product offerings, and user experience.
• Fraud prevention: Detecting and preventing fraudulent transactions and abuse.
• Legal compliance: Meeting our obligations under applicable Indian laws and regulations.

5. Third-Party Data Sharing

We do not sell your personal data to third parties. We share your information only with trusted service providers who assist us in operating our business:

We may also disclose your information when required by law, court order, or government regulation, or to protect our rights, property, or safety.

6. Data Security

We implement appropriate technical and organisational security measures to protect your personal data, including:

• SSL/TLS encryption for all data transmitted between your browser and our servers.
• Secure, encrypted database storage for personal information.
• Regular security audits and vulnerability assessments.
• Access controls limiting employee access to personal data on a need-to-know basis.
• PCI-DSS compliant payment processing through Razorpay.

While we take every reasonable precaution, no method of transmission over the Internet or electronic storage is 100% secure. We cannot guarantee absolute security of your data.

7. Your Rights

You have the following rights regarding your personal data:

• Right to access: Request a copy of the personal data we hold about you.
• Right to correction: Request corrections to any inaccurate or incomplete data.
• Right to deletion: Request deletion of your personal data (subject to legal retention requirements).
• Right to withdraw consent: Withdraw consent for marketing communications at any time by clicking "Unsubscribe" in any email or contacting us.
• Right to data portability: Request your data in a structured, machine-readable format.
• Right to object: Object to the processing of your personal data for certain purposes.
• Right to lodge a complaint: File a complaint with the relevant data protection authority if you believe your rights have been violated.

To exercise any of these rights, please email us at support@ruchicrest.in with the subject line "Privacy Request". We will respond within 30 days.

8. Data Retention

We retain your personal data only for as long as necessary to fulfil the purposes described in this policy:

• Account data: Retained for as long as your account is active, plus 2 years after account deletion for legal and audit purposes.
• Order data: Retained for 8 years as required by Indian tax and accounting regulations.
• Marketing data: Retained until you withdraw consent or unsubscribe.
• Analytics data: Anonymised data is retained indefinitely for trend analysis; identifiable data is deleted after 14 months.
• Support inquiries: Retained for 3 years after resolution for quality assurance.

9. Children's Privacy

Our Website is not intended for children under the age of 18. We do not knowingly collect personal data from children. If you are a parent or guardian and believe your child has provided us with personal information, please contact us at support@ruchicrest.in and we will promptly delete such information.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. When we make significant changes, we will update the "Last updated" date at the top of this page and, where appropriate, notify you via email or a prominent notice on our Website.

11. Contact Us

For any privacy-related questions, data requests, or concerns, please contact our Privacy Team: